Remember Those Great Volkswagen Ads? |  | Authors: Alfredo Marcantonio, John O'Driscoll, David Abbott
Publisher: Dakini Books Ltd
Category: Book
This item is no longer available
Rating:  3 reviews
Sales Rank: 3299947
Media: Hardcover
Edition: 3rd
Pages: 224
ISBN: 0953703215
EAN: 9780953703210
ASIN: 0953703215
Publication Date: October 1, 2000
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Product Description
In 1959, Doyle Dane Bernbach, the New York advertising agency, was appointed to handle the Volkswagen account in the USA. The advertisements they produced throughout the sixties and early seventies changed the face of advertising, not just in America, but across the world. This book was written by Alfredo Marcantonio, copywriter and one-time Advertising Manager of VWGB Ltd, John ODriscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDBs London office. Mandatory reading for Beetle lovers and those in advertising alike, this fully illustrated book charts the history of the VW Beetle campaign and brings you the most memorable ads that trace the history of the car. This book is a story of the car and its advertising. In a unique way the two were indistinguishable the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if youve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. Its the tale of an ugly duckling that became an office pin-up.
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| Customer Reviews:
Love it May 30, 2003
10 out of 10 found this review helpful
I think I forgot how good the advertising for Volkswagen was. I mean, I guess our perception of the brand has to come from somewhere! This book has all the great ads from the 60's and 70's. I've been an ad-man for some time, and this book is pretty famous in our circles for being the first car ads (or any ads really) to be honest to the consumer. Most importantly I've been a VW owner for 15 years, and this book just reiterated to me why I continue to buy that brand again and again. This is for people in advertising, and for Volkswagen owners and/or lovers. I just happen to be both.
VW nostalgia January 14, 2009
martha stewart wannabe (Winter Park, FL United States)
2 out of 2 found this review helpful
This book is perfect for anyone who has ever owned a VW. Very entertaining photographs. A terrific gift.
This Book is a LEMON April 16, 2010
Cecile Lambe (Paris, France)
This has to be one of the best books on Advertising I've ever bought. It's right up there with "Hey Whipple, Squeeze This!". I just about wet my pants reading this - well more like "looking" at the pictures. I've always know about these ads - they're from my era - The Sixties and Seventies. They were stand-out then and they're still stand-out. I was reminded of them, of course, by the mention in MAD MEN - when Don Draper talks about the famous "Lemon" ad. What also resonates for me is that I've owned dozens of Beetles (some rare "oval rear window" models) and several Kombis - including a twin-cab pick-up (or "Ute" as we call them Downunder).
So for lovers of GREAT press ads AND Volkswagens - this book is a "must have".
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