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General Aviation Marketing and Management: Operating, Marketing, and Managing an FBO |  | Author: C. Daniel Prather
Publisher: Krieger Publishing Company
Category: Book
List Price: $85.25
Buy New: $75.00
as of 7/31/2010 08:45 CDT details
You Save: $10.25 (12%)
New (6) Used (11) from $64.95
Seller: Joel Theisen
Sales Rank: 36714
Media: Hardcover
Edition: 3
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 2.2
Dimensions (in): 11.2 x 8.7 x 0.8
ISBN: 1575243016
Dewey Decimal Number: 629.1333404220688
EAN: 9781575243016
ASIN: 1575243016
Publication Date: March 4, 2009
Availability: Usually ships in 1-2 business days
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Product Description
The third edition of General Aviation Marketing and Management, although true to its original purpose, has been updated and expanded to include more guidance on the subject of FBO Management. Specifically, the line service functions of an FBO are thoroughly explored, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager. The text also retains a marketing focus to enable the student desiring to learn about aviation marketing, the corporate pilot responsible for aircraft evaluation, and the FBO Manager seeking to enhance revenues, the opportunity to learn more about marketing in the GA industry and be more effective in this area.
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